My lightbulb second: Magnificence innovator Valerie Obaze reveals the inspiration behind her skincare model
- Valerie Obaze, 40, based magnificence model R&R Luxurious in 2010
- Lives between London and Accra, in Ghana, with husband and three youngsters
- None of normal child oils or lotions agreed together with her however shea oil was superb
- She and husband Stan launched their firm to promote 100% shea oil
Valerie Obaze, 40, based magnificence model R&R Luxurious in 2010.
She lives between London and Accra, in Ghana, together with her husband, Stan, and their three youngsters, aged ten, eight and 6.
Rising up in London with Ghanaian ancestry, I’d usually go to Accra in the summertime holidays with my household.
My mum would all the time deliver again tons of uncooked shea butter in a stable lump that you simply’d must warmth up on the range.
I went on to review communications at Coventry College, then took a job in PR. I by no means thought I might arrange my very own magnificence enterprise.
Valerie Obaze, 40, lives between London and Accra, in Ghana, together with her husband, Stan, and their three youngsters, aged ten, eight and 6
In 2009, I married and had my first little one, Rebecca Rose. She began growing terrible, pink rashes.
Not one of the common child oils or lotions agreed together with her, then Mum gave me a tremendous, unlabelled bottle of pure oil, which turned out to be shea.
It labored magic on my daughter — her rashes disappeared shortly and he or she had lovely, buttery pores and skin — so Stan and I began utilizing it too, and it was superb, a lot simpler to use in liquid kind.
That was my lightbulb second. I realised we had been on to one thing — this shea oil could possibly be an enormous gamechanger in skincare.
We launched R&R Luxurious, named after Rebecca Rose, in 2010.
I took a number of on-line programs in cosmetics compliance and natural formulation — my aim was to create a ‘clear’ product with as few elements as potential.
A number of manufacturers promote shea butters, however they comprise solely tiny quantities.
Valerie based R&R Luxurious in 2010 after discovering how good shea oil was for her household’s pores and skin
We use it in its purest, rawest kind: our oil is 100 per cent shea and we add solely important oils for his or her aromatherapeutic properties.
I additionally needed to discover a method of supporting the agricultural shea farmers in Ghana, 90 per cent of whom are ladies.
It may be a harmful job, as a consequence of snake bites, and traditionally, they haven’t been rewarded sufficiently for his or her work.
We purchase above market worth and arrange the Ladies of the Savannah Improvement Venture to supply well being, security and enterprise coaching to assist break the poverty cycle.
R&R Luxurious now sells greater than 30 merchandise on-line within the UK, from scrubs to physique butters, soaps and a moisturising lemongrass hand sanitiser, which we simply launched.
The pandemic has been robust, we needed to shut our retailers briefly in Nigeria and Ghana, however our on-line gross sales have blown me away.
So many oils have develop into a development and later disappeared, however I consider shea is a perpetually oil.